Outdoor Furniture
Combination of domestic and international economic situation of the Current Situation and Prospect of the furniture industry
Europe and the United States to improve forest products access threshold to become the new challenge of China's furniture exports
U.S. "Lacey Act" provisions, where exports to the United States, particleboard, fiberboard, plywood, pulp and paper, wood furniture and other forest products, must indicate the types and sources of timber, or the United States will reject these products into the bill; also asked to label the use of Latin names of plant species, quantity and size and value.
The bill since last September, China's furniture exports to the United States have a huge impact. With the continuous improvement of international environmental consciousness of consumers, more and more countries began the new environmental requirements for wood products; EU recently introduced the "country of origin labeling law imported into the EU market of wood products must be FSC identity card, requires companies to track their timber harvesting source, the environmental performance of the raw materials made the stringent requirements of the policy came into effect on March 3, 2013.
It is noteworthy that, in the forest products supply country, Indonesia also began the introduction of appropriate policies to ensure the legality of the source of the export of timber. The implementation of the above-mentioned law, making the domestic furniture industry, a large number of small and medium enterprises will have to find a qualified supplier, or increase the cost of certification of origin. Furniture production and export business costs and business risks are greatly increased.
Domestic furniture product market competition, brand building is seriously lagging behind
The majority of furniture production in China mainly to OEM its advantage is the relatively low labor costs, the disadvantages is the lack of independent quality standard system, the original product design and competitive brands. The data show that the current size of the furniture brand in China, tens of thousands but has no command of the industry leader based brand. A number of furniture manufacturing enterprises, heavy manufacturing, light design, serious homogeneity, low degree of differentiation, the export of furniture grade and low value-added and other issues, product quality and there is a big gap compared with developed countries, a direct impact on international status of China's furniture industry.
Pre-CCTV exposure furniture manufacturers "Da Vinci" false foreign brands and some products of inferior quality event, a reflection of many in the domestic furniture manufacturing SMEs, industry independent innovation capability is relatively weak, the furniture industry standards enforcement is lax the status quo. Backwardness of Chinese furniture in the core competencies of brand building and product development is not conducive to promoting industrial transformation and upgrading, will affect the long-term development of China's furniture exports.
Therefore recommended that: First, to encourage enterprises to strive to improve the quality of own-brand products, research and development of high value-added products, increase the technological content of products, enhance the core competitiveness of furniture exports; the implementation of a diversified market strategy, and actively exploring new markets and domestic markets, reducing dependence on the United States and Europe and other developed markets, and adjust business strategy, the "export" and "domestic" and try to develop, and actively explore the domestic market demand; is to strengthen the day-to-day monitoring and early warning, concerned about the changes in Europe or the United States and the relevant market signs of policy changes, through the establishment of trade protection policy and technical barriers to early warning mechanisms to help companies understand and respond promptly to foreign trade barriers.
In recent years, China's manufacturing sector suffered labor costs are rising fast, the yuan continues to appreciate the dramatic constraints of the cost of financing; the same time, electricity, environmental protection and social welfare (such as the employment of persons with disabilities security payments) and other expenses largely increase the production rising operating costs; various factors of production costs too high to result in furniture enterprises bear heavy loads, production and management difficult.
U.S. "Lacey Act" provisions, where exports to the United States, particleboard, fiberboard, plywood, pulp and paper, wood furniture and other forest products, must indicate the types and sources of timber, or the United States will reject these products into the bill; also asked to label the use of Latin names of plant species, quantity and size and value.
The bill since last September, China's furniture exports to the United States have a huge impact. With the continuous improvement of international environmental consciousness of consumers, more and more countries began the new environmental requirements for wood products; EU recently introduced the "country of origin labeling law imported into the EU market of wood products must be FSC identity card, requires companies to track their timber harvesting source, the environmental performance of the raw materials made the stringent requirements of the policy came into effect on March 3, 2013.
It is noteworthy that, in the forest products supply country, Indonesia also began the introduction of appropriate policies to ensure the legality of the source of the export of timber. The implementation of the above-mentioned law, making the domestic furniture industry, a large number of small and medium enterprises will have to find a qualified supplier, or increase the cost of certification of origin. Furniture production and export business costs and business risks are greatly increased.
Domestic furniture product market competition, brand building is seriously lagging behind
The majority of furniture production in China mainly to OEM its advantage is the relatively low labor costs, the disadvantages is the lack of independent quality standard system, the original product design and competitive brands. The data show that the current size of the furniture brand in China, tens of thousands but has no command of the industry leader based brand. A number of furniture manufacturing enterprises, heavy manufacturing, light design, serious homogeneity, low degree of differentiation, the export of furniture grade and low value-added and other issues, product quality and there is a big gap compared with developed countries, a direct impact on international status of China's furniture industry.
Pre-CCTV exposure furniture manufacturers "Da Vinci" false foreign brands and some products of inferior quality event, a reflection of many in the domestic furniture manufacturing SMEs, industry independent innovation capability is relatively weak, the furniture industry standards enforcement is lax the status quo. Backwardness of Chinese furniture in the core competencies of brand building and product development is not conducive to promoting industrial transformation and upgrading, will affect the long-term development of China's furniture exports.
Therefore recommended that: First, to encourage enterprises to strive to improve the quality of own-brand products, research and development of high value-added products, increase the technological content of products, enhance the core competitiveness of furniture exports; the implementation of a diversified market strategy, and actively exploring new markets and domestic markets, reducing dependence on the United States and Europe and other developed markets, and adjust business strategy, the "export" and "domestic" and try to develop, and actively explore the domestic market demand; is to strengthen the day-to-day monitoring and early warning, concerned about the changes in Europe or the United States and the relevant market signs of policy changes, through the establishment of trade protection policy and technical barriers to early warning mechanisms to help companies understand and respond promptly to foreign trade barriers.
In recent years, China's manufacturing sector suffered labor costs are rising fast, the yuan continues to appreciate the dramatic constraints of the cost of financing; the same time, electricity, environmental protection and social welfare (such as the employment of persons with disabilities security payments) and other expenses largely increase the production rising operating costs; various factors of production costs too high to result in furniture enterprises bear heavy loads, production and management difficult.
