Outdoor Furniture
Recurrent pain
Small 51-day has not arrived yet, but a short vacation home industry also attracted major businesses. Road shows, packages, Fan Quan, buy gifts, prizes, points, special offers, coupons sent to .just shows "warming" trend and usher in "Indian summer" home enterprises small to meet the May 1 holiday has been playing "promotional card" is preheated. Great variety of promotional activities can be described as crazy, but also enable consumers to feel confused.
Who Is Who benefits? Driven by the interests of consumers lead to madness but more anxious, it seems that every angle have been excavated, but where are not deep enough, you can never find a reason for people to heart. Promotional become "tasteless gesture," too little reach into effect, more then worth the investment. 51 seems to come not, distress had followed, these difficulties have on the business for some time, and each node, this kind of problem had to be brought repeatedly verified. Out of this cycle is the desire of businessmen, but also the desire of consumers.
On the operators, advertising war, price war, sales war, these tangled marketing war to business "since the loss of 800 thousand injured enemy." Consumers now demand more personalized, more rational and marketing of home raised new challenges and elusive consumers, to the domestic industry is a difficult proposition. Loss of key personnel, the external environment, the temptation of marketing talent, so difficult to successfully build a home marketing team.
People often have a mental holiday spending, 51 will be a hot spot of consumption. Can this year's 51 companies out of the marketing puzzle? Seems to be a need to answer the question, not every change is easy, and have to accumulate experience in the subtle, continuous improvement. Passing 51, Kunming home what will be the presentation? We can only wait and see.
51 domestic market speculation
51 small holiday home industry, who is to put pressure on
Nowadays more than half are from the 51, but just from the 3.15 promotion battle back to life at home industry of Yunnan, began in full swing preparing for 51 small Golden Week. Clearance from the junk to the new shelves, from the lowest discount, credit, and then to millions of high ceremony ... ... the "war" has not yet started, the public business had already smell the smoke in the atmosphere. 51 year home industry in Yunnan gradually disperse the haze of economic crisis, the plight of out of the industry's first small Golden Week, the popular trend of 3.15, with confidence to many people, however, as an important node in annual sales, 51 Can continued strong sales momentum and soared 3.15, or just struggling with the high ground in the original? None other in a field of massive cry, the business is ahead of schedule pressures and frustrations felt a glimmer?
Low promotional pricing of distress and then low
Before the advent of the 51, Spring City home industry has now begun to discuss measures. Businesses should not only take into account sales in previous years, the formulation of overall sales strategy, but also take into account the complexity of the market changes and holidays cost, seek new growth. However, from previous experience, the important nodes in the holidays, for many businesses, they paid more attention to competitors range of strategies and none other.
The other side of the solid wood flooring sold Tiaolou Jia 99 yuan / square meter, own at least have to sell a 95 yuan / square meter bar, if the other party to sell at cost price to grab sales, that home is not actually a drain on the losing it? Subsidizing promotional products at a loss would have been not a bad idea, because the vendors have the means leveling the difference from other products, but a large number of promotional rate, as long as one wrong move, you may lose the whole game, who do not want to lower costs, and distance competitors do. Thus, in 51 before the war started, many businesses will face such a conflict of emotions, they reconsidered, own more than competitors promotional price is not low, then low then?
Industry insiders, businessmen this kind of problem is common, especially before the advent of the big fake, this kind of problem will be more evident. Ultra-low promotional pricing of competitors, a reflection of the parties is not a "hard" Zile. Merchants complain suffering is too thin profit; store in the complaining, bitter is the subsidies are too high; consumers are complaining, bitter is the choice difficult. There is no doubt that more and more brutal war and Costly discount discount none other will inevitably lead to concerns about the industry, another round in a fierce marketing war, the home stores and businesses are facing huge internal friction, particular store, although there will be many holiday promotions and higher traffic volume, but the stores pay the subsidies to consumers the higher, if long-term approach to this promotion, store area is bound to take relatively large pressure.
This year's 51 sales war, price war certainly can not be avoided, but businesses are not also be considered, in addition to price shopping, but also what that spell something else?
Troubled by rising costs to find the best balance
As the financial crisis, shortage of resources and the impact of multiple factors such as drought, home building materials industry in terms of raw materials and labor costs rise for all to see. A decoration company boss said "a lot of home building materials industry, prices have increased a lot over last year, but, for now, the situation continued to rise later still inevitable, just a matter of time."
Kunming Association building and furnishing materials relevant staff told us: "Although people do not wish to price increases in subjective, but in the current circumstances, companies do not price increases will be difficult to survive, much less a bigger and stronger. "profit is not only guaranteed to enhance product quality and service companies to enhance their brand, in time of holidays, the introduction of discount promotions profit to consumers, these are a cost expenditures. "There is no strategic reserve, an enterprise can not be made of these things, so enterprises should leave a reasonable profit."
Prices did nothing wrong business, but how up to meet the consumer's psychological expectations it? Substantial holiday promotions, low discount, the formation of the consumer's "low cost" consumer expectations. Consumer business was to seize this mentality, frequently substantial start holiday sales battle, however, for the business, is a double-edged sword.
With the raw materials, labor and other costs of the stakes in businesses in the holidays, how to meet consumer expectations in the premise, the smooth realization of the price rise, or even realize the price of re-growth? Price is too high, consumers do not pay; price is too low, too much for their own business, how to find the lowest price and the post-holiday sales prices between the balance point is a business need to carefully consider each question.
