Outdoor Furniture
Just bid farewell to the traditional "golden nine silver ten" commercial marketing season, Tianjin, sales of many furniture stores that can not easily mood industry. According to an authoritative source of conservative figures show that overall sales in the furniture market in Tianjin last year dropped at least three percent. Including both macro-control the property market shocks on downstream industries, there are many consumer expenditure on furniture, drastically reduced in the budget factor. Found through interviews with reporters, in fact, consumers and operators are not easy.
Only cost the consumer far away
Married next year to prepare the public to buy their own furniture, Zhang described the experience of comparable "adventure." Buy a wedding room, decorated with buying appliances and parents have been to Mr. Zhang took out most of the savings, taking into account the wedding next year, prices and other necessary expenses will be increased, Mr. Zhang in the "save money" under the strong driving force for the decision directly to the factory to buy cheap furniture. Tianjin is the northern one of the important producing solid wood furniture, he searched the Internet many furniture factory. However, the address of the Internet not only discrepancy with reality, but also in suburban towns in the county's more easy to find the factory floor. Zhang weekend driving for several weeks in the "no name of the" village along the road looking for solid wood furniture plant, often wandering to find a factory most of the day. He finally saw the workshop in a factory full of solid wood furniture, the satisfactory samples, the price is only three percent over the market, saving a million dollars of expenditure. As master of the craft witnessed the process, referred to other manufacturers offer, coupled with this solid wood furniture, while the others return for the minimum concessions, he told reporters with a wry smile, that he was finally worthy of the sweat and oil fees.
Mr. Zhang in Tianjin suburban counties than hard work, members of the public Ms. Xie is a further Xianghe, Hebei Province to the furniture base, and experience is "boiled people." September 14 this year, they look to sample a local bed manufacturer, agreed on September 20 delivery, but wait until the early morning of September 21 has passed, the factory before delivery to the car. The other explanation is that because the delivery trucks have to wait for goods to cobble together the whole car, and only after ten o'clock night into the Tianjin area, and even sent a number of goods can not reach the point. Trapped Miss Xie almost blinded a man not to see at night, after receipt of goods in question until the day before to see in daylight and then sample does not match the color of furniture. Up to a month later, she calls after several reminders by, the manufacturers agreed to a replacement, but the delay in delivery. In the newspaper "consumption through train" program coordination reporters after the intervention, the factory finally at 3:30 on October 28 to the new cargo. Reporter investigation has learned that with Miss Xie a few people have the same experience, some even waiting in different places for the exchange furniture for nearly half a year.
Thankless effort to promote the operator
More cost consumers buy the furniture was removed to run around the same time, a lot of furniture stores in Tianjin introduced a more attractive promotions. Among them, the manufacturer discounts the price of greater intensity, businesses are now drawing back more often, but some manufacturers in order to protect profits, discounted price and then "virtual off" approach is widely criticized by consumers. Furniture industry veteran also said that the integrity of the furniture industry building long way to go. Many of the media has exposed the mahogany furniture, "stuck with" investment collectors instance, and the mahogany furniture, "production, supply" part of the confusion, so that the whole industry faces a crisis of confidence. Since the price difference between different materials mahogany times, twenty times, or even a hundred times, the huge profit margins led to a number of vendors shoddy, deceptive, profiteering.
In order to attract consumers, merchants also introduced a number of customization services, but it did not, custom furniture market in Tianjin has not been generally recognized. Furniture Festival at Tianjin, according to the Hong Kong Association of Hong Kong person in charge of furniture, custom furniture in Hong Kong is very popular. Furniture, according to industry sources in Tianjin, including China, including Tianjin, furniture market, custom furniture, lack of a unified national or industry standards, some manufacturers will "not the finished furniture custom furniture, we not provide for" a lot of ground to Consumer dilemma. If the remote purchase of custom furniture return policy problems after problems even more difficult to solve.
How to make furniture market adjustment in the overall sales decline in the occasion, so that consumers can reduce the physical and mental exhaustion, rest assured that enjoyable to consume, it is worth reflection and action to the parties concerned.
