Outdoor Furniture
Northern Furniture "extensive," but would take more energy to the control of the Terminal Services; Southern Furniture "fine", but more or less in Terminal Services and channels to create the slightly inferior, then the election should be furniture in the end it tends to the north or south? That the real difference is it?
Last weekend, taking in the capital has been "low key" style of Southern furniture brand collective voice, first of its home in a street Shilihe "Guangdong Furniture Beijing headquarters base," the official open for business, almost more than 40 high-profile presence south of furniture brands that Beijing market; is for 20 days after the first "Guangdong Furniture Culture Festival" in the House and Jimei actually two main stores kicked off, dozens of Guangdong Furniture centralized promotion, and promotion through the president of the joint signings, wantonly Attacking Beijing furniture market.
Brand names, optional strong product features prominent, big efforts to promote a series of fierce attacks, so that Beijing consumers in this "51" unprepared. In response, Beijing Market Association, said domestic branch of the Secretary-General Liu Chen, "buying different furniture and buy clothes, do not like to be ignored, therefore, face the market, more new brand or a good brand into the market, the consumer should learn emotional + rational consumer, if the product quality excellent, attractive appearance and high added value, reasonable prices, no matter what the furniture was worth buying. On the contrary, do not soft-hearted, either south or north of furniture can not be generalized, should not be producing confused, on-demand purchase the most important. "
PK Manufacturing
Northern Furniture: growing fast
Need to improve the cost control
If the South is a 35-year-old men furniture this argument holds true, then north furniture like early 20s young man, full of youthful vitality and vigor.
Although rapid growth rates in recent years, except in a higher market share of the North, but also began to enter the other ports of the high profile, there is no doubt that part of the production chain, the mature furniture north shorter brand is still in development , still need further improvement.
When the industry failed to maximize chain mature material hardware and within budget, production and processing mistakes or lack of higher degree of market recognition problems can lead to cost increases, no doubt, these extra costs will eventually be attached to the consumer body. Many are still in the early development of original furniture brand in North once said of them, the hardest part is that cost control, lack of experience with the product of uncertain market reaction is expected to enable them to walk this road in the furniture very difficult. Certainly, the current market, many of the major furniture brand in North has as much as possible on the lack of complete industrial chain, and had some success.
Southern Furniture: mature industry chain
Higher cost
It was likened to the south of furniture about 35 years old man, has a certain accumulation of mature, if you think that this is too subjective, then, the objective point of that chain from industry point of view, for a long time abroad for processing large quantities of products, but also to ensure quality, the South is indeed more experienced furniture. Choice of materials, hardware is good or bad, processing technology advantages and disadvantages, cost control and other industrial chain in the minutiae of things more, rather the experience of the South brand could be used to control and find exactly who every product the value of a selling point to magnification.
For the consumer, not to manage his business sense, just to maximize the effective control of costs, not sacrificing the appearance and quality of this product, we make it cost much higher. As environmental protection and involved practical issues such as quality of life, so your furniture does not necessarily too good, but too expensive furniture, more or less will be a problem. This is what we consider the level and quality of Southern furniture is directly proportional to cost reasons.
Liu Chen that the price war blindly brand, product quality not much better. As with the north, south brands have good and bad. Therefore, the choice of when consumers should put their eyes bright, try to select product and price is proportional to the furniture, do not get petty.
PK Design
Northern Furniture: is durable
But too few "children fashion Fan"
From the plant to a higher market share is now becoming the brand of furniture, furniture is still standing in the north no doubt people landed in a heap had fought to develop. Factory Direct, high efficiency, the link with the traffic, the price adjusts according to market conditions, logistics facilities and services are in place take advantage of its place. While consumers, consumer watch developed these "old brand" seems to have more confidence. However, "people do not look too much desire to buy" the awkward design of furniture to consumers out of a problem - but not inspiring to buy.
In this regard, Deputy General Manager Zheng Tao said the Italian style furniture, furniture north material, texture, technology, size and meet the demand for local people use to do more practical most durable furniture features the north. However, Zheng Tao also admitted that the North is indeed in the product design weaker, easy to use but just does not "fashion range children." But to visit the International Furniture Fair, to strengthen exchanges with foreign design, design company looking for more valuable cooperation, the North furniture brands have been working hard, hoping to meet the "use" basis and into the more " the United States. "
Southern Furniture: Idea advance
But the lack of specific domestic consumption
Start early, large-scale, long-term export subjective reasons, to the south ahead of furniture design concept, creativity, and even international design serves the same purpose, and when these advantages are used in the localization of products, they will become the largest competitiveness. Pore radius of furniture, general manager of Shenzhen Yuan Jian, said "South brand in Europe, so long as the export of furniture and also learned a lot, does not deny the previous period to imitate, but many brands have to work out its own way, and the establishment of R & D departments, people started thinking of adding popular design. "
Used to be the export business, domestic consumers can know the real needs? Liu Chen said that as export-oriented enterprise, branded the South may be in the production, processing, design and other aspects dominant, but in the past only long-term design process regardless of background, it gives them less on the "needs of the domestic market in which" the lesson . In addition, the Guangdong Chamber of Commerce vice president, director of Man-Jin Fuxuan furniture military also said that the number of furniture companies retain some of the South left the "inertia", before the export as long as they ensure quality delivery on time and on into, but the switch to domestic sales, the marketing, channel, service matters large and small have to handle, very hard. Chinese demand for furniture design in accordance with this, many people are struggling, but so far focused on really is not strong enough.
PK Services
Northern Furniture: refining service
Tailored to the door
As local manufacturers, most of the brand's factory on the north side, transport and storage of natural not a problem. Therefore, the north continue to improve the brand's mission is to service details, so that consumers will buy them "at ease", the more "comfortable." Liu Chen awareness on the market have their own views, he thinks the various infighting within the furniture industry as well as more international and domestic famous brands have landed, making Beijing the consumer carries a great demand on the basis of rigid, but also on the product and requirements have become very high, in which service is the most important thing. Fly America Furniture, general manager Zhou Kaijun also said that service is reflected in many ways, they prepared to differentiate between "restructuring" and "customized" services for the people to provide more professional furniture design; and chairman Bai Jianfeng more Elvis Furniture tend to make furniture for the domestic consumer products group, which will further improve the service, he advocated the majority of people living under the current status of design furniture, and free to Chaigai assembly services.
Southern Furniture: Service Radius
Need to solve the storage problem
For the furniture industry, the biggest problem in the off-site development is the marketing model, to establish channels and storage problems. If it is appearance, almost the same quality and price of products, consumers certainly prefer to a good shopping environment and service in place of brand consumption. At present, the Beijing court's numerous brands of furniture south facing this problem also, if not effectively solve the storage problem, too often will increase transportation costs, inventory is too small will give consumers Returns trouble, all these will make loss of competitiveness of the focus brand. In this regard, Kong Jian said that in order to reduce transport costs and to allow Beijing to buy more consumer confidence, some like them to Beijing a long time the South brand, already have their own warehouses and solve the storage problem. However, there are still a few of the South for the storage issue is still troubled brand.
However, in order to help reduce the development of the brand in the off-site service radius, increase consumer confidence to buy, many stores as distribution channel has also been action. Dragon House Chairman Wang Feng said, they have a near 8,000 square meters of warehouse center, about 90% of store furniture brand to provide warehousing services to the South, so as to ensure consumer quality.
