Outdoor Furniture
"Plates, sponges and other raw materials prices continue to rise in the coming storm furniture prices, the current song as the United States, the brand has received a hundred other manufacturers notice of price rise. In addition, Merrill Lynch, like Hong Kong brands such as mahogany prices will upward trend. "Furniture Plaza Ningbo China Hong names general manager Zhang Guozhang said.
This reporter learned that, due to rising raw material prices, in addition to a number of vendors already signed a supply agreement to maintain the original price in the short term stability and change, most companies will choose a new round of brewing in the June price rise, end up prices by 10 % or more of the ways to ease the market pressure. In this round of turmoil in the prices, especially prices of solid wood furniture, most obvious.
Sheet, sponge and other material price increases continue to rise has become inevitable furniture
Raw materials prices will undoubtedly stimulate the furniture industry, which has frayed nerves. "As board, sponge, paint, hardware accessories and other raw materials prices continue to rise, coupled with rising labor costs, furniture prices is inevitable, from the general trend this year, or expected to be 10% -15%." Ningbo Furniture Association, said the Secretary-General Yang Junyuan.
In recent years, the furniture industry has been rising raw material costs, especially wood. Furniture made of wood is the main raw material resources are scarce, timber prices, coupled with plant procurement and transportation costs also increasing, and eventually some of the recent price increase acts of furniture brands, manufacturers to not do Peibenshengyi, forced to raise prices in response to market changes.
"51 has received prior notice factory, hundred of pure solid wood series will end up about 20% of the price, while slab wood furniture prices while not obvious, but there will be price hikes trend. Given to the consumers affordability as a distributor, we will profit by self-digestion part of the purchase compression pressure, and then on the end retail price for appropriate adjustment. "Ningbo hundred head of furniture, said Yu Junbo.
Person in charge of U.S. furniture Qu Gao Yang told reporters, Qu U.S. furniture factory has received oral notice in June raised the prices of solid wood furniture, is expected to increase to 10%. "Taking into account the factory in June would raise prices, so the second half of the basic sales order does not take the one hand, taking into account the 'price gap' will produce cost pressures, while avoiding consumer misunderstanding." And mahogany furniture Then there are prices of brand trends, industry sources said, as part of the main producing countries in Southeast Asia and the Redwood Region Redwood limited production of exports, relatively scarce raw materials, coupled with mahogany furniture made by hand, a shortage of skilled manpower Resource prices also contributed to the rise mahogany furniture prices.
In addition, the software will also be a small price adjustment of furniture, however, it plays only part of the brand furniture price increase, so the impact was not a lot, like dynasty furniture, red apple brand furniture factory is currently not receiving notification, "retail terminal Recent price will not change, but the overall trend is still to be up for. "
Prices is to "double-edged sword"
Consider reducing the cost of the first dealers
Many businessmen believe that price increases are a trend, but the price increases move on manufacturers, distributors survival situation is a challenge, the pressure relief to end sales channels, how much will seem a little embarrassed and helpless.
"Prices are double-edged sword, must be combined with market conditions, otherwise it will result in the loss of number of customers. Currently subject to regulation and control of the real estate market in the next three months on the furniture industry will have a substantial impact furniture consumption will also reduce, in this case also can not hastily pass on to consumers. As a distributor, is expected to face price increases, or should we take into account the affordability of the consumers first reduce costs, the decrease of profits. "Ningbo Hong Kong head of the dynasty furniture dry forest law said.
Reporter learned that many dealers selling pressure taking into account the terminal, said they would own part of the cost of digestion and then gradually raise prices. "Pressure to reduce prices as much as possible to the minimum, a timely adjustment of product end price." Frankly, a furniture dealer, in the face to be cautious regarding prices, such as retail prices are not adjusted to minimize the frequency and amplitude to guarantee none other costs, low profile handle the impact of rising prices, so consumers have more psychologically acceptable.
The face of home ownership costs
Most consumers pay more attention to quality
Building materials, furniture, frequently prices, consumers are gradually increased home ownership costs, it is necessary to meet the mortgage, to cope with the pressure to buy furniture. AIA home reporter interviewed many consumers, most consumers expressed their willingness to pay the price reasonable prices. "While hardware, cable prices, while prices of panel furniture, too common, but relatively high speed by up home prices, rising sensitivity of furniture certainly much lower than the price." New house in the spring morning in the Grand Miss King believes that prices should rationally look at, will not rule out individual brands through use inferior, inferior materials or shoddy work in the way of easing pressure on prices, we can not just look at price, key is to recognize the quality of brand recognition.
Calculations reporters to Sanshiliangting example, the cost of repairing ordinary large pieces of furniture around in five or six million, even higher prices by 10%, affecting not great, plus furniture is durable consumer goods, many consumer who can still afford. "Wedding room decoration of time, not based on market price changes and choose the decoration time, and if over budget, only take into account the furniture a slightly lower grade." Is entered into one of Miss Xu Musikaiqi told reporters. With the home market continues to segment consumers according to their consumption of tolerance to select the appropriate furniture.
