Outdoor Furniture
Circle in the international furniture, Chinese furniture design in terms of content, environmental standards, or industry chain are in the stage of promotion to high standards. Although there is no halo of international awards, has little to join the international master design, but the Chinese furniture is to explore the own development. With the accumulation and development of the brand furniture, furniture brands began in the plate colors, design style and practical function, environmental adaptation and after-sales service and so increased gradually. According to the data released by the State Association, the domestic market has maintained 15% or more consecutive years of growth, the annual sales volume exceeded 400 billion yuan. This extremely large cake continues to attract large companies to enter the furniture market, and this corresponds to the Chinese furniture market business space grows, furniture stores from the original 12 class market has been the rapid expansion of the 34 class market, domestic market competition throughout China.
With the national continuous improvement of material living conditions, low-cost product than the brand products have a wider market. Brand makes the customer is willing to accept higher prices, greater profit margins. Therefore, in the future of furniture marketing, brand war will replace the price war, the quality of war. Throughout the furniture industry, has entered the stage to the brand, brand means quality, but also means that responsibility, the furniture industry to a higher and better development, and take low-carbon imperative. With the advent of low-carbon economy, furniture industry must innovate through more channels to meet future industry trends.
To more effectively capture the market is expected to existing furniture manufacturing and marketing industry, the development will be toward the poles. Part will be the brand of professional business, they run a brand rather than the product itself, and some do not even have a factory; the other part will be a professional production company, and they may not have to consider the market, do not own to sell, entirely by the operators under the single brand production. This brand building and the separation of production and management, and financial help to focus on volume production and brand building, to the subtle division of labor develop in the direction. Order type of production to the development plan is conducive to production. So that marketing can focus on building strong brands, it is possible to develop the brand abroad. Guangzhou Securities Linsui Lin
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In the 106th Canton Fair, exhibitors generally around the furniture manufacturers, buyers and orders than the same period last year about two percent of furniture exports looking up.
1 to 3 months of this year in China in exports of furniture industry of rapid growth in sales, manufacturing sales value of furniture exports reached two-digit fast growing steadily. Furniture manufacturing industrial sales output value rose 25.34 percent that month, up 27.19 percent cumulative; month sales rate of 97.26%, down 0.54%, total sales rate of 97.9%, down 0.36%; furniture export delivery value of the month an increase of 14.14 % cumulative increase of 11.29%. Furniture production month, an increase of 18.3%, the cumulative increase of 15.9%. Which accounts for almost half of China's furniture exports in Guangdong, in April of furniture exports reached 1.05 billion U.S. dollars, up 34%, and even before the financial crisis than a 16% increase, since 2005 the second highest single-month export situation obviously improved.
Guangdong furniture are mainly exported to the United States and the European Union, ASEAN exports to grow rapidly. Which exports to the United States and the EU were about 20%; on ASEAN exports 540 million U.S. dollars, a substantial increase of 77.5%. The three together account for the same period total exports of Guangdong Furniture Qi Cheng.
