Outdoor Furniture
This is an era of speculation rife, "show" has become a neutral term, even commendatory term. Do not you see car models beast animal experiencing the hype (or was speculation) after the appearance fees soared by the tens of thousands to 300,000. In the furniture industry, keen to show the Beijing school furniture is on the rise and growing, not love show "Big Brother" Guangdong furniture has gradually lost in the din of their established position, is declining. Guangdong furniture, the market is calling you "show" again!
Show who is king - "was starting," the song U.S.
U.S. 09 large-scale advertising their music online shopping, and Hu Yaobang in 2008 launched a network of furniture shop but quietly
June 25, 2009, Qu U.S. furniture stores in Beijing, the North Fifth Ring Center held a grand success of the U.S. music "e world" network shop on-line news conference. When the song of beauty "e world" is part of the Beijing mall media network known as the "furniture industry for the first time OCS", "furniture industry's first online shopping platform", the hi dream Po, Hu Yaobang and other southern furniture industry laughed. Hei Bao furniture dream began back in 2007, online mall test, and was officially launched in early 2008; Yaobang furniture was officially opened in November 2008, "Hu Yaobang on-line shopping." However, the smile go smile, Hu Yaobang furniture, although the United States earlier than the OCS song, but it had no sound in the industry, not many people know the network Yaobang also engage in a mall, let alone consumers. Relative to the massive U.S. propaganda song, as if the U.S. really is the song the instigator of furniture online shopping.
Excellent control mechanisms and reveal the secret of furniture president: "School is doing business in Beijing, Guangdong, send a business. Guangdong party product development will be faster response, while the Beijing school focus on corporate image, well-organized." The fact is that things done in Guangdong Furniture not show, resulting in no one did know; Beijing school work is more a show of furniture. This is a show and not show the difference. Guangdong furniture, Why do not you show?
Show and do not show - "Plate League" in China
Guangdong enterprises to focus on product development, interest in developing dealer, but few were successful brand promotion, rarely enough publicity support to dealers. An industry, say, Guangdong furniture currently in the country's reputation, are all due to the quality of the product itself, and publicity, speculation has nothing to do. Instead, Beijing school furniture is good at finding, to enlarge its own merits, so that consumers more easily find the Beijing School furniture "U.S.." This is from Guangdong, Beijing school furniture school furniture and the attitude towards plate is demonstrated.
Beijing school furniture to constantly enlarge green sheet as a gimmick, Guangdong furniture should have thought of the
In 2003, in order to love the main raw material grid plate as several furniture School furniture brand in Beijing formed a "love box Corps" plates Union, 2008 "Oude Sen panel Union" was also announced. Union Zhuer tossing plates, mostly of Beijing School furniture represent enterprise. Union set up these boards, nothing more than to promote their products using the environmental plate.
In fact, the so-called German plates, green plates, for Guangdong enterprises, this is close to "common sense" concept of environmental protection plate manufacturers have always been one of the basic timber. 1 Guangdong boss said in an interview: "furniture board is not environmentally friendly, you dare to store it placed there? Afraid smashed its own brand?" Disdain to mention the boss of Guangdong and the use of German green sheet, but the Beijing School Furniture Company shift the concept of magnification, to vigorously promote. Consequently, people thought that the most environmentally friendly Beijing school furniture, and even some associations who began describing how the how the environment of Beijing School furniture. Show and not show get an entirely different result.
The other end - when the show started in Guangdong Furniture
April 9, 2010, the U.S. furniture massive song "2010 low-carbon strategy" press conference at the Crowne Plaza Park View Wuzhou Beijing dress began. Without exception, part of the Beijing media also play the "song America starting 'low-carbon strategy'," the title of this enterprise in Guangdong Huayuan Villa laughed. As early as March 19, 2010 Shenzhen Furniture Fair, Huayuan Xuan Furniture "starting" the "low-carbon home begins Huayuan Villa", the publication of the Huayuan Villa's low carbon strategy. April 3, Huayuan Villa issued the "low-carbon Furniture White Paper" to interpret low-carbon furniture. So, this time not only smiled Huayuan Villa, who visited the Shenzhen Furniture Fair laughed. People are more willing to low-carbon linked with the Huayuan Villa.
Declaration for low-carbon Huayuan Villa, a senior media people, said: "As long as a meaningful show I very much welcome, because a lot of things to do high-profile, low-key life you can, but must be a high-profile work, so we want to shout out . "
Needless to say, the boss of Guangdong furniture industry marketing thinking and Beijing School Furniture owner, or there are gaps, cling to product development, dealer development, remains a drawback of most of the furniture industry in Guangdong; Fortunately, Huayuan Villa, red apple, leading Guangdong Furniture companies have begun to realize the advantages to their own cry out when the show bold show. This is not so much an improvement as it is a kind of belated awareness.
