Outdoor Furniture
Almost every furniture company marketing director of the Chengdu office, have hung a map, they each open up a market, it will paste in the appropriate city, a red flag. This in itself is a bit like the TV series Love the 90's.
Carey, Bijie ... ... with this many people never heard of some small town, now also planted a small red flag. But most of the furniture industry's red flag territory in Chengdu, Beijing, Shanghai, Guangzhou, Shenzhen such regions, it is blank. This is a blank map, is the whip behind the furniture industry in Chengdu. Occupy a market, including the occupation of the Chengdu market, that is, they have to answer the question.
1
According to the division of China's furniture market, "a market" that corresponds to a city, including Beijing, Tianjin, Shenyang, Dalian, Harbin, Jinan, Qingdao, Nanjing, Shanghai, Hangzhou, Wuhan, Guangzhou, Shenzhen, Hong Kong, Macau, Chongqing, Chengdu, Xi'an and other cities.
Equation
Chengdu furniture enterprises in 23 markets in an increasingly competitive, in order to capture a market's own development is an inevitable choice for them. A formula will be more than one problem-solving methods, each method needs to apply a different formula; to see how each company is another difficult crack a market, the market itself is an emotional thing.
20 years ago, began in the early days is a small furniture workshop in Chengdu, relying on the furniture uncovered pot of gold plate. In the initial stage, they rely on imitation of the coastal furniture, price killer's identity quickly occupied the market. Since that time, they sprouted into a high profile market ambition.
The results we all know, tend to mimic as design, materials, application of any new idea, do not focus on corporate image advertising, word --- not enough grade, it has been a market they turned away. Moreover, because of the dispersion front, their last stronghold are not restrain even, even the furniture, the birthplace of Chengdu --- jade belt bridge, there is no foothold.
Poverty and longing for change, Chengdu furniture then in two, three found a broader market space. From the last century 90's, all friends, beloved daughter, pioneer and other furniture companies, in promoting their own brands, while the development of dealers across the country began to establish their own sales channels. After 10 years of hard work, all friends, beloved daughter and two tigers have become the three-strong panel furniture, each of the annual business from thousands of dealers across the hall was packed.
In 2008, coastal furniture industry exports frustrated, ready to enter the market 23 times, but found that it is in Chengdu where the world of furniture, they are not inserted into the needle, water splashing not join, as the office furniture industry in Chengdu map, as long as they want a small place, there Sichuan flags flying.
A market
Chengdu Furniture's "Achilles heel"
Chengdu, already has "the third Chinese furniture city" reputation, with three of more than 1 billion yuan annual output value of furniture companies, furniture companies scale more than 10. Behind these rings are always hand in hand but can not fathom a shadow --- a market. Like the ancient Greek hero Achilles in the ankle, as a city is the rapid development of Chengdu, many are the weakest parts of the furniture industry.
Re doing a business major, if not occupied a market, it can not be called "strong." Because a market is the overall capability of the enterprise the most demanding test. Chengdu, the furniture industry to open his own store to the northwest border of a county, the map can be planted in China hundreds of small red face, but they are the most economically developed regions of China such as Beijing, Shanghai, Guangzhou and Shenzhen blank state, is a whip behind them.
Even in Chengdu, this situation is not optimistic. In addition to all Friends of the jade in the center of the bridge outside of independent stores, other furniture brands in the main city of Chengdu is not an independent shop within. Part of the furniture in the eight benefits of Chengdu City and the Pacific Garden furniture plaza furniture both old furniture store has its own stores, but in most furniture stores, consumers appear more coastal, Jiangsu, Zhejiang and Beijing in the furniture. Chengdu furniture, not even conquer your own home, this is a bit like Chengdu, strong shoes.
Best of their abilities
Collective break "Formula One"
In the year of Chengdu furniture adjust strategy, open 23 markets, many of the Chengdu furniture man swore and said: "We should be like the year of our ancestors, as to go 'in rural areas surrounding the cities' roads." Ringing in our ears, after 10 years of development, Chengdu furniture occupying the "rural", but then how to surround the "city"? Who was pulling into the city to hold the event line, a string of question marks are provocative furniture term nerve.
Faced with the "Formula One", many companies started a few years ago started cracking, cracking in many ways, to expand capacity, improve product design, improve the brand image, sales channels, adjust the business ... ... everywhere "further" efforts.
In order to create the first brand of Chinese furniture to create a world-class enterprise, the apple of the level, the secondary market go hand in hand, the secondary and tertiary markets as a booster, will continue to vigorously reinforce the foundation. Furniture direct sales weeks in the spring, all Friends of the frequent introduction of market research and development for a variety of furniture, the morning of June 3, all members in Beijing more than 60 grand to the National Media announced its own global strategy, and announced that three within a year-round access to 12 markets; Southern furniture with meticulous service as rational consumers capture a market of weapons. Taking advantage of a good picture east, private enterprises selected for the Expo Hall for the market to build into a marquee name; from the factory at the beginning took a degree of market as the target of wave furniture, specifically for a market to set the product team; Government Prince Edward, to enter a market, gave birth to a new brand; junior operator in Chengdu imperial furniture standard furniture, start positioning 12 markets, aimed at 70 after, 80 after the people, of their consumer psychology, from the product concept and design to start, try to obtain recognition of target consumers, and through participation in exhibitions to expand their sales channels and radius of ... ...
This year is the 11th Furniture Fair Chengdu year, after 11 years of development, Chengdu Furniture has been promoted to second only to Guangdong, Shanghai's third-largest furniture exhibition. It is within the trading platform from the Midwest, upgrade to the first platform of domestic furniture trade, attracted from the country's 70,000 professional visitors. Furniture grade with the improvement, Chengdu furniture in the collective crack "Formula One" in the examination room on the addition of an auxiliary tool.
A city break through war has already started, living in the secondary and tertiary markets furniture for 20 years, Chengdu is "l a" way through the clutter and who eventually surrounded the city line, this may be the next 5 years, 10 years Chengdu, the largest furniture industry the answers.
