Outdoor Furniture
A sponsored by the Meikailong, and called on suppliers signed a strategic alliance and pay hundreds of million bond program, as announced to the involvement of industry associations to stop.
December 28, more than the furniture industry in Guangdong Province Association staff, "Daily Economic News" that has been Meikailong notice, the company decided to stop the 2010 plan year strategic alliance manufacturers, contract manufacturers to return all deposit . Zhongshan Furniture Association's official website has hung out in the "seven Guangdong Furniture Association (business) will Meikailong joint statement."
Manufacturer needs to pay a 2.8 million "initial fee"
Starting from early December, the furniture manufacturers and building material Meikailong business began to receive notice, the notice clearly that if the manufacturers Meikailong paired with strategic alliance partners in 2010, must be paid 2 million yuan deposit and Promotion costs 800 thousand yuan.
Under the agreement, the major furniture companies signed a strategic alliance agreement with Meikailong need to pay 2 million yuan deposit, firms Meikailong entered a new store, and settled in the signing of the relevant agreement, Meikailong correspondingly turn out 100,000 yuan to the store's Business Department, as part or all of the entered deposit. If the breach, then the appropriate deduction of 10 million as liquidated damages. In addition, major manufacturers and Meikailong signed a new alliance agreement, still need to pay 800,000 yuan to promote fee as the cost of joint promotional activities.
"If you signed a strategic alliance agreement, we must all be stationed in branches across the country Meikailong, and to enjoy the shops and rental concessions." Meikailong many years of a relationship with bedding brands in the acceptance of the "Daily Economic Press "interview that if the signed agreement, you have to follow the newly opened stationed Meikailong stores next year, but profitability is still unknown whether the store; but if refused to sign, on the face is the possibility to adjust the location and rent .
Seven associations boycott
Imposition of security in Meikailong news, other well-known commercial platforms clear: If the individual brand manufacturers and Meikailong signed, it is also imposed on the manufacturers have the same initial fee in order to show balance.
In this case, the evening of December 20, Meikailong side with the case of ineffective communication, Guangdong Furniture Association, the International Furniture and Decoration (Hong Kong) Association, Shenzhen Furniture Trade Association, Zhongshan City Furniture Association, Home Industry Association, Foshan City, Shunde Furniture Association, Dongguan Famous Furniture Association Seven clubs issued called "on" Red Star "initial fee imposed boycott of notice." In the notice, the major associations that there was no consideration Meikailong the practical difficulties of furniture manufacturing enterprises, some terms of cooperation undermined the fundamental interests of manufacturing companies.
Meanwhile, the "notice" means: various associations, chambers of commerce jointly called on member companies to protect the furniture industry to long-term development of the strategic vision, consciously resist the Red Star Group's improper request, not with Hongxing Group signed an alliance agreement does not pay the relevant payments.
Forced by the pressure of furniture manufacturers and associations, 24 December 2010 Meikailong manufacturers decided to stop the strategic alliance program and return all contract manufacturers guarantee.
Meikailong stuck "up rental door"
In addition to "margin" incident, the recent outbreak of Meikailong frequent "rent up" event is also angry that the furniture manufacturers.
According to furniture manufacturers introduced early in December, due to continued losses, Nanjing clamp Meikailong stores closed down more than 100 dealers protest. It is reported that a variety of conditions have, since the shop opened late last year, 90% of the business at a loss, but in November of this year soared Meikailong for rent, or up to 40% to 60%.
It is understood that the stores usually stationed Meikailong rent of 150 yuan / square meter / month or so, in Beijing, Shanghai and other first tier cities, compared with 300 yuan / square meter / month, "Take an ordinary 300 square meters shops to calculate one month's rent is 45,000 yuan, plus shipping costs 30,000 yuan, 20,000 yuan salaries, short-distance freight and warehousing office expenses 30,000 yuan, the cost of one month would 120,000 ~ 130,000 yuan. seriously A considerable number of shops in a month turnover of less than 120,000 to 13 million. "there are people familiar with the Internet posting that about 40% now Meikailong business at a loss, only 10% of the profits the other flat.
Rapid expansion of the current conflict
It is worth mentioning that up to individual stores and collect rental deposit, will the "Daily Economic News" on Dec. 28 interview with senior Meikailong get the answer is "not convenient to comment." 1 Meikailong for many years in the middle is the "Daily Economic News" that increase the franchisee's efforts in recent years, the company's zero for arising.
In 2007, Warburg Pincus Meikailong 1.5 billion shares, then start brewing Meikailong listing. In order to achieve market conditions, Meikailong began rapidly expanding throughout the country, mainly out of the store brand as the preferred way.
It is understood that opened in Meikailong franchises, the franchisees must be given Meikailong 6 million yuan / year. However, the expansion in recent years, stationed Meikailong regard the management of each franchise only 2 to 4 people, for the franchise, relatively low energy input Meikailong, in this case, around the franchise business poor performance of the news began to frequently appeared in press.
