Outdoor Furniture
"Winter to buy air conditioners, summer cotton-padded clothes to buy." Anti-quarter sales in consumer electronics and department store industry is nothing new, and in the home industry is rare. However, this year's home business has launched a war against quarter sales. Intolerable in the summer off-season home decoration, furniture, building materials, decorative style all their own stores and businesses of all facilities. Face to the pie throwing business, as long as you carefully distinguish, bypassing the trap, you can have a "counter-season renovation," the sweetness of the procurement is being renovated this summer was.
7-8 month season each year is the renovation, most of the preparations for the decoration of the owners, will deliberately avoid the summer heat, the renovation ahead of schedule or delayed. But this year, late summer heat, cold business, but first, a small vacation just over 5.1, the taste of off-season had to sit still sensitive businesses, then the low season this year, the industry launched a take a "anti- Promotion campaign season ":" super low "," back now "" Grand discount "... ...
Really generous!
5,000 to give away a set of furniture
"If you are European style decoration decoration or preparation, if you are a new customer number the Royal One, 5,000 yuan a bed set to give away the passenger!" Has been home to exclusive luxury European and American classical launched the Royal One No. 6 months of marketing programs, and "take it or leave all gratis" to become the most attractive highlights of monthly promotions.
No. One, according to president of the Royal Ping Deflection of Thin Rectangular introduction, the Royal One number has been known for high-end, the mall is not just goods, but also the European and American Art exhibition to home. Into May, the Royal One Central this year with industry peers feel the same off-season has come so quickly, many consumers looked and looked, that is no less than one.
The Royal One number in particular to prepare a 10 million promotional furniture resource, free of charge to give new customers. Smashed into a 10 million yuan, but the Royal One, 3 days, sales have risen, sales tactics, not short off-season.
Similarly, in recent American furniture stores, "you enjoy the home," Little Dragon Boat Festival holiday period also introduced the activities of American furniture conditional gift, promotion gift furniture three days of nearly 100,000 yuan. You enjoy the home, according to Tang, general manager of CLC, the Dragon Boat Festival is the industry's "second season" in the off-season to do first is to improve sales promotion, the second is to strengthen the consumer's right "you enjoy" This new brand image.
Very interesting!
Hong Kong movie ask a guest to stay with food and furniture Festival
Who wants to head in the sun at high temperature baking in a noisy building materials to the market to purchase decoration materials, furniture selection? Comfortable in the environment, air conditioning cool the building materials mall and supermarket shopping on the much more comfortable.
Domestic industry "price killer" Fuson U.S. home decoration in addition to the continuation of its price advantage outside the off-season, has also launched a mall south of the international color, smell, and taste the "Hong Kong Furniture Festival." Will be held in July, "the Hong Kong Furniture Festival" is like our furniture shopping opportunity for consumers, for people who only enjoy to the full, here held in conjunction with the Hong Kong Food Festival, fashion design show, "Romance of the Hong Kong film" sign sales activities are also worth a visit. Earned a popular shopping malls, businesses earning opportunities, consumers are also off-season to enjoy more "welfare."
Really direct!
Promotional packages sent directly to provinces directly
Fitting to map "write off" to the cost per unit area calculated fitting type fitting is the best option packages, and a large building, such as a package decoration Metro known brands in the off season in playing the marketing card, "lazy people" can save money.
Never discount the large building decorations, entered in June to play a "home improvement bargain-hunting prices" slogan, the original "90 square meters of new houses Bahrain for just 23 680," based on giving extra 2,800 yuan, while all the main materials upgrade brand goods, sending thousands hydropower reform, sending the local ceiling living room TV wall modeling, but also to avoid residue build transportation cleaning fee.
Villa decoration to help install programs, but also played "28350 Fully furnished, all furniture, including soft decoration" promotion, the main material is brought in the TOTO, Kohler and other brands, buy decoration without money, is not affordable ?
Real occasion!
Decoration is also engaged in World Cup
June has been transferred to off-season home improvement industry, signing to ensure the performance, the company tried a variety of ways fitting a promotion.
Decorating the new space open a new path, a series of World Cup in South Africa license, send million gift in the same time, to Tour the World Cup theme, the 32 decorative style of football power, transplanted to the new home of the owners of Chengdu, this trick really played unexpected results.
Learned, activities hit the papers, the new space devaluation of 32 places were looted. "Four-time World Cup once every four years Tesco opportunities", the new space launch of the "World Music purchase will" not only for the owners sent the total amount of 36,219 yuan Gifts, more spare no effort in serving on another big-name --- designers, but also to prepare two sets of owners over the design until the owners satisfaction.
True adventure!
Off-season to open three new stores Qi
Chengdu people an entirely new brand, select the season opened. Unified international home from Beijing not only welcoming the official opening this weekend, and will open three stores Qi.
Unity Home Chengdu official said, for unification, there is no low and peak seasons, as long as the ready, any time of year is the best opportunity open. American high-end furniture, target customers are smart and rational, learned the final choice from a process, it opened in the off-season, is the warm-season sales and preparation. The open, unified home also prepared a "buy one dollar", "29800 full home" and other popular heavy opening attracted. "New store opening, making is popular." Unified international marketing director of the National Pleurotus new home this confident.
