Outdoor Furniture
Into the second half of 2010, the quiet expansion of domestic market concentration were re sounded, even strict control room policies and fiery sun also Nanzu the pace of home industries shop. Entered in August, Running out of Time into a high-profile action. Oukai Long, actually the home (see map), gorgeous lighting, and other stores, extraordinary, industry peak, Chung Nga Court of the United States and other home improvement shop business plan will become a reality at this time. And more home business will start in August as the best time, a variety of long-awaited activities will be unveiled. For a time, to meet the ten gold 9 silver imminent war.
Start expanding home market surge
Recently, the Central China launched a series of expansion of domestic industry, integration, expansion of domestic market, launched "Running." And Meikailong (see map), and gave the family home store other ports in the province to seize the positive second-tier markets, urban land consolidation, decoration companies, the expansion of the same material goods is not a single drop-steps, one by one with greater strength.
Gorgeous lighting won more than 10 thousand square meters of great experience, shop, large enterprise experience to create a lighting shop in Central China set a precedent. Extraordinary decorations won in the field threatened to create more than 10,000 square meters exhibition center, designed to specifically do villas club; the earth is also decorated with Eastern shops start; even the mattress business - Xilinmen also some hold back any longer "lonely" , said there are plans to do single-family large stores; actually end home store will be opened in Luoyang, Central China taken the first step in the expansion ... ...
Decoration is aimed at the Western companies a lot of great real estate Jiaofang volume, have the store open to the Songshan, Tongbai road from the western region. Jacky Lau, general manager of Chung Nga Court of the United States, said its nearly 800 square meters in the Western shop opening soon, he felt this was an opportunity to fully open the West Side. In fact, the attitude of the United States Chung Nga Court on behalf of a number of decorative enterprise view of the first half of it in the Western United States decorative nests out new stores; the peak industry's second store in Zhengzhou, also identified in the West; extraordinary is not even a week field in the Western thematic activities; Dongyirisheng also revealed plans to speed up the layout of the Western.
Benefit from the development of urban extension, the store also has accelerated the pace of preemption Chung Dong New Area. It is understood that Oukai already planning Dragon Eastern distribution, even the traditional department store Yetai - Dennis is also trying to sub-home share.
Just need to expand from
By the upper reaches of the property market downturn of the first half of the overall domestic industry, the occasion of plain why large domestic enterprises are accelerating the expansion at this time? Why the market cold, but stimulated the enthusiasm of the major brand expansion?
Dongyirisheng decorative chairman YANG Chongli that the market is cold period, the more opportunities, housing demand is rigid, the National Housing control policies ultimate goal is to maintain social stability and development of the downturn is a phase, but will not be long. The company is not in the blind expansion of the analysis, are noted on the future of real estate's role in promoting consumption of domestic industry, rigid requirements and the requirements of national development in the, home market have power. China says Japanese home, general manager of Pan Yongsheng, "crises" is always followed behind the "machine", the opportunities outweigh the challenges.
Oukai Long CEO Wu Dawei said that with the pace of urbanization, people would quickly gather to cities, home consumption potential of a wide population. And because the real estate crunch led to a number of small stores can not earn a living, brand stores to "incorporate" small business, increase brand store chain will speed up the pace, store the polarization and acquisitions integration is inevitable.
For expansion, Zhengzhou, actually home stores, said vice president of Dong Jie, it is inevitable. There is a demand for operators, channel operators have the demand, the market there is a demand. Only brand influence enough, will expand, but expansion must have the strength, not strength also can not expand. Behind the expansion, behind the rapid development is still necessary to uphold the brand's positioning, high standard of service and be recognized by consumers, but also the backing of the powerful strength.
Market acceleration shuffle
With the increasing trend of the expansion of supermarkets, there is a gap between the original store basically filled. Advantage of resources in the hands of the gradual concentration of the strong, weak brand camp gradually diverted market share. Go round the early years, threatened to do between the Central Plains "Louvre" of a home store, and now was already dilapidated scene, a previously operating in this business that there have been branded the withdrawal, even though the rent income of more than sending But care not live business, or withdrawal of the first. Insiders pointed out that brand store expansion, those special features, power and too small to store the living space will become smaller and smaller.
With the accelerated expansion of the supermarkets, pattern, or will change. Large home stores, opening new store on the growth go hand in hand with their peers, by widely broadcast shop kind of market share. Relative to the number of supermarkets by market share, even more emphasis on small and medium sized stores practice "Strength", by improving service quality and operating characteristics. New Home adjust the product line, "we eat the most part under the quasi-pyramid consumer groups, to mid-range product into the market, make precise localization." Gorgeous lighting, extraordinary decoration were added to occupy the ranks of high-end market.
With the advent of home the traditional peak season, the start of the home consumer market is also a test of enterprises, only those who are not making profits in the boom market, real concerned about the brand reputation of the company to become the winner.
