Beds and 250,000 yuan, 40,000 yuan a lamp, a sofa 400,000 yuan ... ... as optimistic about the market potential in Shenzhen in recent years, the international luxury brand head home a variety of beautiful rings, one after another, "your visit to" Shenzhen. However, the furniture industry to accept the Shenzhen Daily yesterday in an interview that the import of luxury furniture, "import" is not false, but in fact most were "Made in China", is selling luxury furniture brand value.
Not ideal luxury home sales in Shenzhen
Omega Electric is a specialized agency upscale European and American original kitchen appliances company, product prices in the tens of thousands to more than ten million a year. Recently, the high-end home stores located in Futian District, "Star third space" of the stores ushered in a power consumer Wong, entered the shop on the store name to buy the most expensive U.S. brands Viking stove, so Europe and the United States Jia Jian-Jun Ge, General Manager of South China power a little pleasantly surprised. Ever since the "rich man's favorite American brands," the Viking stove into the store has sales of less than ideal, the biggest business is just a luxury estate in Shenzhen Yantian customize a model room.
"Viking such as the U.S. big brand, we also hesitant to purchase, generally the guests a set, we and the United States orders." Jian-Jun Ge, said the store the following other European brands 50,000 yuan more popular kitchen appliances, but more than 100,000 yuan or more appliances becomes a bit highbrow. For the next step to open up the market Viking, Qinhai seemed a bit dazed.
Why so expensive? Where is the value? This is an international luxury brands to enter China's domestic market is the most frequently asked questions.
"Our brand is equivalent to the fashion industry LV, Chanel and Gucci, the Bentley and Rolls-Royce car high." Shenzhen Economic Daily in the interview process, often heard of international household brand or person responsible for the high-end home store this analogy.
For high-end home market is not enough awareness, managing director of Wong Chi Da Vinci home, said the new interpretation, as clothing, jewelry, watches, cars belong to the public consumer goods, even if people do not buy, but in life can be seen everywhere; and home is in a very private space, in particular, luxury home, luxury villa can be seen only. In addition, most of the houses now are also unable to meet the demand for home naturally of concern about the high.
Domestic or Yin Zhengyi
The expensive furniture is made in China or imported from? This is also the home of "foreign biggest names" are often the consumers questioned. "Of course imported!" Answer no doubt.
In fact, according to furniture industry, the import of luxury furniture, "import" is not false, but in fact 70% to 80% of the furniture "Made in China", is selling luxury furniture brand value.
Industry experts advise, import levels are also differences in household brand, not blindly worship. Shenzhen Furniture Trade Association, said Albert Wong, imported furniture, two conditions, first originated in China, the domestic processing industry in accordance with the requirements of foreign brands, to produce the furniture first, export, re-import back; the second is the origin of abroad, but also points the situation. Albert Wong said that if the country of origin is Italy, France, technology level and high labor costs, higher prices forgiven; but if the origin is Thailand, Malaysia or Eastern Europe, the technology level of no less than the Chinese furniture industry The high price of such furniture would be unreasonable if it is too high, consumers should be carefully screened, high prices may not get this way.
"This is an international brand reduce manufacturing cost, also shows that the current domestic furniture production technology and skills to achieve the requirements of large foreign brands, product quality is no problem. Of course, come back out, there are some here will definitely spread . "Huang said Albert.
According to an anonymous high-end stores in Shenzhen, a relevant person in charge of processing the raw material production are mostly imported, but the production of furniture can not be sold directly in China, only the first exported to Europe and the United States, and through Dealers sell to domestic consumers. "Strictly speaking, the majority of the international brand of furniture are 'Made in China'." The official said, a long history of foreign luxury brands, and some even over 100 years, brand awareness and reputation that is beyond the domestic furniture industry .