Outdoor Furniture
In recent years, including appliances, flooring, ceramics, sanitary ware, furniture, cabinets, home decoration and other industries have launched the White Paper to promote industry standards flaunt its role in promoting sexual and industry. March 28, home industry, released two white papers one day, respectively Galanz released the first home appliance industry, "China white carbon white paper" and the introduction of cutting-edge list "2009 White Paper on ceramic industry." Such a high frequency of releases, white paper or white paper on it? Among them, the real role is to standard, or just for show?
Status: Home White Paper, "flying"
Do not search do not know, an investigation surprised! Available through the Web search engine, currently home to several things out of the industry is relatively mature industries such as household appliances, decoration, flooring, ceramics, sanitary ware, furniture, cabinets, paint, more or less, or factory or business, or association or the media have issued a white paper on a variety of names. Among them, especially household appliances, flooring and the largest number of home decoration, the highest frequency.
It is understood that since the introduction of the cost of air conditioning in 2002 White Oaks has been eight years, the White Paper on China's home appliance industry, the number could be hundreds of years. Many brands have launched the first-line white paper, categories of wealth is astounding. Suning chain giant GOME only in respect of air conditioners, refrigerators, washing machines, color TV, gas appliances and other large household appliances market posted the year, product quality, consumer demand, markdowns, trend forecast, without the white paper, not only consumers, even the professional media people to digest, however.
Interestingly, yes, despite the large number of names, home appliance white papers and more terms of the industry standards, and impact strength, non-Haier, Midea, Gree none other than the three Jiadian giants but it was far not seen Tamen borrow white paper "authority" to do 市场. They too confident? Perhaps, this is the real king.
Look at the floor and Jiazhuang Ye, all flooring categories, such as solid wood flooring, laminate flooring, solid wood flooring, oak wood floors; all home improvement segments, such as quotations, construction, inspection, cost, environmental protection, low-carbon, etc., also see different associations and different business-related white papers posted. Home situation can be described as chaos in the White Paper.
Crux of the problem: excessive speculation has become a show standard
Why is the White Paper will lead to our frequent questions? Why many of the White Paper and the White Paper does not really stand out as the standard? This question illustrates two problems at home of the White Paper.
Companies publish the White Paper, always in the White Paper's name before the "first" "first", or names added, "first of its kind," this attribute is simply necessary to boss itself the authority to tell the industry that the White Paper high. Ceramics such as ceramic white paper on the whole had a panoramic view of rational reflection and analysis of the interpretation of the value created for the industry, the direction. Carbon to low carbon into the direction of the White Paper, to help enterprises seize the high ground of the international market.
Leaving aside whether the White Paper on the industry's navigator, and at least this fake, big and empty propaganda meant obviously exaggerated, so that the support of this action into the behavior of speculation. In the end, even though the White Paper to be the industry standard, will eventually become a victim of show.
Animal well-known designer Chen told reporters that a few years ago and did not appear so much paper, not so many people to pay attention to content quality is pretty good, playing a certain standard meaning. Subsequently, many materials suppliers have to follow suit launched the paper, is simply dazzling, designers not only did not really read these Paper, Paper organizers released few of these paper distributed to the hands of designers. He believes that such paper is more standard, may add a question mark.
Speculation in the White Paper is self-evident. You see, "Oaks after the release of the first white paper, several years later, again and again and again picking up exposing the black banner of the White Paper, the earthquake caused the industry", "Changhong released a White Paper on energy efficiency of air conditioning to declare war on the whole industry", so with the White Paper the name of promoting his own voice too noisy, very tired.
View: smoke and mirrors home standards be Standardized
White Paper refers to a government or the parliament issued a white paper covers the importance of binding or another name for the report. If the home industry to truly understand the meaning of the White Paper, which should be not have occurred without the authority of this white paper, industry and consumers like smoke and mirrors this phenomenon.
Now a large number of research institutions to use "paper" with the authority of the meaning to some studies as a "paper" in the name of the contents of the book to prove Ming Pi has a representative and authoritative. Home White Paper issued flood is the case, only see paper under the name of a show, completely covering the standards of its role.
The reason is because many home-industry standards is not standardized. In the absence of national unity under the premise of the industry standard, business owners will of course their own way, and the opportunity to audacity to flaunt its industry White Paper issued by the authority. Especially in the holiday sales season, the White Paper there will be intense, as hot corporate marketing propaganda. Over time, the authority of the White Paper virtually weakened flu in consumer acceptance of the industry in decline, ultimately hurt the industry standard established and mature.
However, the joy is past, all manufacturers compete to publish the White Paper for Marketing, is now the major industry associations and professional media to publish the White Paper on the tide, more comprehensive, more authoritative standard of information gradually emerged. As the Guangzhou Municipal Building Decoration Association president said Xu and iron, released the White Paper in itself, from the front is positive, low carbon release of the full white paper illustrates this point, the market response to loading the Association will not arbitrarily or released white paper that easily.
