Outdoor Furniture
Of household is not uncommon in China, Boloni from the cabinet industry to cover the furniture, bathroom, internal doors, cloakroom, home accessories and other home brands overall; recently, regal, statues and other areas have begun to enter the whole household; major domestic enterprises have launched the development of the whole home model, competitive good momentum behind the reasons?
Overall household as the industry benchmark
Introduction of home improvement services from building materials stores, home stores began to provide advice, more and more companies "ancillary services" and the overall concept of the wind gradually prevailed. Overall household phenomenon in Europe and the United States, Japan and other developed countries is widespread. In recent years, there is a degree of household domestic development, but also intensified the tendency. It is learned that, surprise, House in Beijing, Blue King Lai House, the East homes and other large well-known home store have launched their own home improvement center. Insiders even said that "overall home business at home has become the inevitable trend of development."
Whole home model to activate trade
Major domestic enterprises have launched the development of the whole home model, competitive good momentum behind the reasons?
First, the business slump of the domestic industry needs to find new business strategy that activate their own industry, a comprehensive system of reform, the original products based on continuous progress, innovation and new direction for enterprise attempt.
Second, the whole home model and modern city with appropriate lifestyle. The advantage of the overall home to a comprehensive one-stop service, from the fundamental best to satisfy the growing material needs of consumers.
In addition, changes in consumer spending ideas so that they agree on the overall home growing. Provided the overall design of home decoration, furniture, home decoration services, is the product of integrated design, easy to create a comfortable living environment satisfaction, and thus become more and more consumer choice.
Industry diversification
Previous home industry is taking the professional road, industry segments contribute to the refinement of products, consumer confidence is at home professional quality performance under. The overall home and consumers are contrary to this standard until the "whole home" the emergence of large-scale span of product categories and expand to form a full range of services. Such developments caused consumers to question: the quality of their products can be guaranteed? How will companies balance between home and the span between fine?
According to industry sources, the domestic industry to follow each other, the development of a company no longer confined to just one product, but the path towards the development of enlarged, which helps expand the enterprise and industry influence.
Opportunities and challenges
Boloni (Guangzhou), Chen Dong, general manager, said the reason the whole home model in more and more later, in addition to this model to provide a full range of furniture, but also through an overall design, decoration, home decorated with the previous patchwork of different, with unique advantages.
Chen Dong said: "The whole home model is a challenge, not so easy to do, need more efforts, it is certain risk. But now more and more companies are joining the ranks of exploration, no doubt a good thing, at least we see the dawn of the market. "From the business point of view, to expand its product range and scope of services, operating from a single compound will help to improve enterprise management space. From the industry perspective, the ever-increasing competition will help to promote industry innovation, promote the industry to develop high quality and good service. Whole home model has become bigger and stronger domestic enterprises an alternative.
