Outdoor Furniture
Organizers: China National Furniture Association, Xianghe County Government
Sponsor: Chamber of Furniture Industry in Sichuan Province in northern China furniture industry in the CMC
Sponsor: MC Xianghe Furniture City
Special Support Unit: Northern provinces Furniture Association
Thanks: Tsinghua University home team training
Moderator: Distinguished leaders, distinguished guests, colleagues furniture industry, media colleagues, good afternoon! Today is September 26, is a special day to celebrate the morning is that we exchange the United States, Peng Tai, Jinghua, Shun Loong's opening ceremony, fine furniture of our House of Sichuan inauguration of the brand, but also to celebrate the tenth International Cultural Festival held in Xianghe furniture furniture industry in western China and northern parts of the market transfer of innovation and Development Forum integration of resources, all of us here with a topic of concern is the furniture industry in western China and northern parts of the market integration of resources, the beginning of the forum, please Allow me to introduce today's industry leaders and guests arrived at the scene, they are:
There are representatives of provincial and municipal distributors, representatives and our applause Pearl Sichuan furniture, good scenery, the United States played, wave degree, good di, eight of 80 business representatives and other benefits, as well as Los Angeles came back from the Chinese store guests.
We finally give us the government can not do without the support and leadership, I have to a grand introduction, we Xianghe county government, our deputy head Wang Jiansheng, director of Xianghe County mate, Xianghe Li Jianxin, director of the north base of the furniture industry, furniture Xianghe Chen Gang, director of the CMC City.
Xianghe furniture and our president of the Association President Jiang Wei, and Xianghe the township, and various department heads, and we thank them again with the arrival of applause. Today to a lot of our media friends, thank you for your busy schedule to the attention of the entire furniture industry, thank you for coming!
Furniture industry in western China is today the subject of the transfer north as Xianghe Furniture City in north China with a single, rapid emergence of Xianghe Furniture City is a microcosm of the economic development of the following, we have requested the chairman of China Furniture Association, Zhu Changling, as all of you about China furniture industry situation and development trend, we have invited Zhu Changling, chairman of the applause.
The picture shows Zhu Changling, China Furniture Association
China has become the largest producer of the world's first export of furniture
Zhu Changling: Good afternoon! Moderator introduces just the leadership of our county, there are all over the furniture to support our association's leadership conference, the Chinese furniture industry, 20 years of development, and achieved good results, the development of Xianghe Furniture City proved fast in our industry development, we after 20 years of development, our country has become the world's largest producer of furniture, we are the world's first export, our domestic sales are increasing year by year, the country Xianghe formed in the development process a lot of furniture production base and distribution base, the North's largest furniture distribution center is Xianghe, held a meeting here today discussed how to develop the furniture industry, Xianghe how to develop and how our furniture into the eastern part of West such a topic. Through discussion so that we get more inspiration, I would like to report that we have about the current situation in the country.
Consumer demand in the first half to achieve an increase of overall domestic furniture
The characteristics of the development of the furniture industry, the current overall situation is characterized by quite good, after the financial crisis in 2009, entered the furniture industry after 2010, production and sales situation is fairly good, rapid export growth, showing a recovery of growth, furniture enterprises above designated size 1-7 months total industrial output value 234 billion yuan, an increase of 26.66%, above-scale enterprises 5670, the output value of 500 million or more, statistics, there are some inaccuracies. In fact, we value the country's production value is about 3 times over. 1-7 month furniture exports 18.9 billion, an increase of 34%, showing a rapid growth in the furniture industry the situation, I recently and many of the leaders of big business, large business owners have done to communicate the first half of this year, most enterprises are growth, an increase of 20% -40% level. Domestic market demand remains strong, the overall situation in the domestic market in 2010 very good, especially the second and third grade upward trend in sales of furniture or a rigid demand increasing year by year. Many experts have said before, there is a set of data, first, we in the fast growing urbanization, we have about 10 million people each year, and even a little more from the countryside into the city, ten million newly married need to buy furniture, a large number of called the city transformed into a village inside the city's housing, speaking from the housing needs of our growth in the furniture industry is still very large. However, since from June, some store sales are sluggish in the situation there, which is excessive growth of furniture stores, real estate sales decline, after adjusting the raw material cost increases, we analyzed several factors such furniture is reduced.
Initiative one: Next to encourage enterprises to implement the brand strategy to improve the capability of independent innovation
From the national sales, domestic consumption remains double-digit growth. Effectiveness of the third significant brand building furniture, furniture industry to accelerate the implementation of brand strategy, enhance brand awareness of furniture, furniture companies market share continued to increase, brand sales growth significantly, reduced the homogeneity of furniture brand competition, opened up a way of competitive differentiation. Growth rate of the first half of a great brand sales, the furniture store brands, brand, product brand in parallel. The next step to encourage enterprises to implement brand strategy, build brand and product brands, enhance independent innovation capability, enhance the quality of service, trying to design, production, quality, service and other aspects to improve brand awareness and reputation.
This year, our furniture industry is undergoing industrial restructuring and upgrading, the furniture industry has entered a new stage of development, the development from quantity to quality of the development process, focus adjust and optimize industrial structure, industrial upgrading, the majority of enterprises for technological innovation, product innovation, the traditional extensive, intensive and efficient manufacturing in the form into the service mode, custom furniture, fast growth, industry growth of cross-project, reducing the homogeneity of the product structure, under the guidance of the state's macroeconomic policies and industrial upgrading the industrial structure, efforts to create favorable market environment for fair competition. This year more fierce market competition, we all know, there are some contradictions appear, the competition is to promote a form of development of the industry.
Second step: to play the role of the industrial chain to achieve the transformation and upgrading of the furniture industry to prepare
In addition, the furniture industry, the ongoing construction of the industrial chain, the formation of furniture furniture industrial chain plays an important role in the development of the industry, from product design, raw material procurement, terminal form, and so the whole industrial chain, industrial chain, the company decided to continue to improve the survival of any problems will affect a part of the development of the nation's major industrial bases in the industrial chain integration to proceed to play the role of the industrial chain for the realization of the transformation and upgrading the furniture industry, we Xianghe furniture industry chain is gradually improving.
The international financial crisis, the international demand for traditional furniture market is declining, in order to ensure the steady growth of foreign trade, actively developing Southeast Asia, Eastern Europe and other emerging markets may well be that our measures. We must constantly improve the value-added products to meet the current market, to ensure that existing international market share is no longer the traditional lower our situation this year increased 34% exports, our exports grew 28%, that unit value of the product is increasing. We have become the world's furniture-producing countries, China's furniture exports in the world, so China has become the world's major production base of furniture and production centers, exhibition is an important means to promote sales, the development of the furniture industry will make great contributions. Exhibition this year in Asia, so that the important international exhibitions. The total exhibition area of Guangzhou in March of 70 million square meters, the Shanghai exhibition of 30 million square meters, the number of foreign investors to growth than in previous years still. Furniture exhibition played a good role in the future, but also built 18 million square meters Xianghe furniture exhibition, the exhibition will be the future of the furniture north flourished, furniture exhibition is a good way to promote development of the industry.
Three initiatives: the implementation of measures to promote consumption as a furniture industry to bring new development opportunities
Opportunities and challenges, the current national security growth, structural adjustment and improve people's continued implementation of the policy, with the gradual implementation of urbanization, economic growth changes gradually, to promote the implementation of consumer initiatives, bringing the furniture industry new development opportunities, adapt to this situation, the furniture industry made new demands. Premier Wen said as the most complicated year of 2010, the furniture industry is faced with many unfavorable factors such as labor shortages most firms, this is the biggest problem this year, labor costs increase, rising raw material prices, industry management personnel lack of furniture, unsatisfactory management of the enterprise, small and medium private enterprises loans difficult, industry competition, furniture export experience in Europe and America has not improved the economy, the yuan continues to appreciate the difficulties of trade protectionism, the world's concern over illegal logging in to discuss this issue issues related to the United States and the European Union issued the policy, the use of wood also appeared to limit the policy is not conducive to our furniture industry exports.
Therefore, the furniture industry, the pace of development will be some impact, relatively slow, go to the stable development of adjustment. Therefore, in the new situation, the furniture industry also need to work together to complete the industrial structure adjustment and industry upgrading. We meet here today to discuss how North China, western furniture or throughout the north to have a big development, we organized a number of enterprises in Sichuan Chamber of Commerce, Fine Hall was built in Xianghe this initiative, we discussed how the furniture industry to overcome the new situation difficulties, better and faster development, which is why we adjust the furniture industry is an important content. Hope that today's meeting will open successfully, to the development of all of us, be our role in the development of the industry, once again thank our Xianghe county government have the support of our industry, but also thank you for participating in this conference, thank you!
